Earlier this week, some savvy Internet users took advantage of Walmart’s new price-matching policy by tricking clerks into believing a $90 PlayStation 4 deal.
One Twitter user, Taahaa8, went to his local Walmart with the fake ad in hand and scored a $90 PS4. He posted the receipt to social media, too:
LMAO made it on tv pic.twitter.com/EcKDAl33Ol
— Taahaa Mobeen (@taahaa8) November 19, 2014
After Taahaa’s receipt went viral, many others took to Twitter and Reddit to post their successful buys.
Black Friday deals are starting to ramp up as we get closer to the biggest shopping day of the year, and retailers trying to attract attention from consumers have begun offering pre-Black Friday sales.
To get more traffic in their particular stores, retailers are matching prices from competitors.
Last week, Walmart announced it would match the prices of specific online retailers, including Amazon.
This is huge because brick-and-mortar shops haven’t previously acknowledged the low prices found on the Internet.
The online community took swift advantage of this.
As CNBC explained, anyone could have performed this fraud because a registered Amazon user with a seller account can list items.
All someone had to do to request the price match was show a screen shot of a page listing the inexpensive PS4 to a cashier at checkout.
After the ridiculously cheap price made its way around social media, and CNBC ran a story about the deal on TV, many Walmart stores reacted by denying price matches on any PS4 consoles.
— CNBC (@CNBC) November 19, 2014